Business-as-usual – ophthalmic care unit uses teleconsulting to tide over COVID-19 lockdown

ACD call system cloud contact center platform

Apr 27, 2020

Posted In: business performance, Case Study, Healthcare Author: Uthaman Bakthikrishnan


The customer is a not-for-profit missionary ophthalmic care unit, headquartered
in Chennai. They have about 1000 employees and serve approximately 1200
patients per day, performing 100 surgeries per day.

There were about 3000+ surgeries that needed final follow up from the hospitals’
consultants. They had to cancel thousands of in-person appointments due to the
COVID-19 pandemic.

They were allowing only emergency patients to visit the hospital, and they
suspended all non-emergency outpatient services and surgeries. However, the
hospital did not want to leave their existing patients behind. They wanted to
serve them to the best of their ability and decided to implement the
teleconsulting facility.

The biggest constraint they had was that they wanted the entire teleconsulting to
be up and running in 48 hours. They got creative and put together things that
would allow them to address the needs of their patients without any delay.

Teleconsulting helps address patient needs

They created a plugin on their hospital website for people to schedule
appointments at all locations based on the consultants’ availability. While
scheduling the appointment, the patients had the choice of using either Google
Hangouts or use teleconsulting over the phone.

This facility was available only for those who had their Medical Record
Numbers. The consultants would be able to pull the patient records from the
Electronic Medical Records using these numbers.

The hospital also sent an automated SMS and voice message to the patients who
scheduled to visit them for surgery follow-ups and regular check-ups. These
messages prompted them to schedule a teleconsulting session. Based on their
acceptance, patients got their appointments scheduled with the consultants.

Appointment reminders were sent to the patient through voice messages and
SMS messages. These messages reconfirmed the appointment with the patient or
helped in rescheduling the appointments. This reconfirmation helped ensure that
the consultants time was not wasted or compromised as no shows.

At times, when they want to see a clear image of the patient’s eyes, the
consultants shared a YouTube video with the patients. The YouTube video
clearly showed the patients how to take a clear picture of their eye conditions
and mail it to the consultants.

All their voice communications were managed by a cloud telephony service that
would dial out the patient at the designated time and connect them with the

Every consultant had a dashboard view of their appointments – the patient’s
name, MDR number, whether it is going to be a video consulting or telephonic
consulting, etc. However, the consultants were making all their EMR entries
manually post-consultation by updating the patient case sheets at the end of the
day. Currently, EMR integration is not available with the teleconsulting setup.

CTC’s role in teleconsulting

We provided them with the cloud telephony infrastructure that allowed them to
connect the patients to the consultants over the phone automatically without any
secretary interface.

We also helped them do voice messaging, and SMS messaging using our
VocalRx platform to schedule, confirm, and reconfirm appointments for
teleconsulting. We also helped them in collecting patient feedback using
VocalRx voice messaging.

We provide recordings of the teleconsultation provided by the consultants. The
consultants add the recording as a part of the patient’s EMR records.
Currently, we are working towards putting together a system that would have
automated integration with their EMR and image capturing software. This
integration would free up the consultants from making manual patient case
sheets in the EMR, making this time available for additional consultations.

Read More: Healthcare Solution

Business Outcome

In 10 days, from the time of implementing teleconsultation, the hospital has
consulted about 1200 patients on this platform. The numbers are only increasing,
and this would probably become a norm going forward for follow-up

Teleconsultation, as a regular practice, would allow the hospital to address the
needs of more patients while offering them the convenience of seeking medical
advice anytime and from anywhere.

About the Author: Uthaman Bakthikrishnan